So you're a single midlife woman and you care about sex? And no, I'm not just talking about women who are looking for casual fun, although that's a perfectly acceptable choice.
I'm talking about sexually charged woman who believes that good sex is a vital component of a romantic relationship and doesn't want to settle for anything less.
Some have a broad membership base of diverse users looking for many different types of relationships.
A great diversity of online dating services currently exists.
Example: back when I had a girl-next-door profile, I met a guy who parroted all the right lingo.
He was "transparent" and "emotionally available" and "looking for a life partner." He was also a master manipulator who conned me into thinking he loved me when he was only interested in having sex on his schedule, and sending me videos of himself masturbating multiple times a day. If it's okay to talk about your job, your boat, your dog, and your kids, why then, can't you talk about sex?
While I agreed with most of her advice, I bristled as she urged women to "leave sex out of your profile" because "it gives men the wrong impression and encourages those you aren't interested in." My guess is that 99.9% of dating coaches would preach the same thing: AND you will attract men who are incapable of seeing women as anything more than penis receptacles.
This kind of reductionist thinking is horribly unfair to both sexes and, IMHO, is one reason men and women don't trust each other.