With people living longer and America's active baby boomers reaching retirement age, more and more people are turning to online dating services to find (or replace) Mr. The most popular online dating sites among active older adults are the biggies like and e Harmony.com, which serve millions of people of all ages and thus have the biggest pool of potential mates. In May 2011, operator IAC launched Our Time.com, a site dedicated to the 50-plus crowd.
A quick example: Over the past two years, the number of singles older than 50 who joined one of the dating sites run by People Media -- the number one provider of targeted, online dating communities for singles seeking meaningful relationships -- skyrocketed 400 percent.
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Maybe this is because older adults are wise enough to know that looks have very little to do with whether someone is going to be a kind, loving and caring companion.
Maybe it’s because the physical nature of attractiveness changes when you get older, or maybe they know that being “hot and sexy” is more a function of your personality than how you look.
Whatever the reason, most older adults will tell you that how someone looks is doesn’t matter much in their search to find a companion.
One thing we have been struck with has been the important role that dinner plays in the social (or not-so-social) lives of most older adults.
Part of this is probably the wisdom that comes with age, but even more significant is an essential truth about how age works.
Once you get into your fifties and beyond, the actual number of your age becomes less and less significant.
Older adults, however, look for companionship in a way that’s very different from their younger counterparts.
Once you’re into your wisdom years your needs, desires and expectations are very different from what you’re looking for when you’re in your 20s.