Culling members from all IAC's other online dating sites, it debuted with a membership of more than 1 million, making it the world's largest site for baby boomers.
Laurie Davis, founder and CEO of dating coach service e Flirt Expert, says much of her work involves helping people -- often older active adults -- figure out which dating sites to join.
Whatever the reason, most older adults will tell you that how someone looks is doesn’t matter much in their search to find a companion.
The filtering mechanisms on these dating sites similarly emphasize the importance age takes in the minds of young match-seekers, with all users asked to specify the age range they are seeking, with many choosing ridiculously narrow ranges (e.g. ) Adults over 55 are far more flexible in their approach to companionship.This makes quite a comparison to how many young people organize their first dates, which usually involve meeting up in a bar.Several of today’s dating services are built specifically around this concept: Grouper, for example, hooks up groups of young people in bars and offers them a free first drink as part of the package. The fundamental premise behind most dating services for young people is that the ultimate goal is to find love and marriage.Let’s take a look at nine things you (probably) didn’t know about dating for older adults: It seems counter-intuitive to say that people characterized by one attribute — how old they are — don’t care as much about age when looking for a companion, but it’s true.Young people are incredibly age-prejudiced, to such an extent that age is one of the most important filter criteria used to find a match on online dating sites. Age is the second-most important attribute used to help users determine if they’re interested in a potential match (after the photo).Older adults, however, look for companionship in a way that’s very different from their younger counterparts.Once you’re into your wisdom years your needs, desires and expectations are very different from what you’re looking for when you’re in your 20s.With people living longer and America's active baby boomers reaching retirement age, more and more people are turning to online dating services to find (or replace) Mr. The most popular online dating sites among active older adults are the biggies like and e Harmony.com, which serve millions of people of all ages and thus have the biggest pool of potential mates. In May 2011, operator IAC launched Our Time.com, a site dedicated to the 50-plus crowd. A quick example: Over the past two years, the number of singles older than 50 who joined one of the dating sites run by People Media -- the number one provider of targeted, online dating communities for singles seeking meaningful relationships -- skyrocketed 400 percent.This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.Because no matter how old you get, one thing about human nature never changes: nobody likes feeling lonely.