Earlier this week, the network was criticized by women's groups for approving a pro-life ad featuring college quarterback Tim Tebow and his mother.CBS has rejected an ad from gay dating site Mancrunch.com, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday," James Hibberd reports at The Live Feed."After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs."We are always open to working with a client on alternative submissions." One executive close to the network said CBS's sales department also had issues with Man Crunch's credit worthiness.“We are totally of the opinion the ad was rejected due to the homosexual content,” spokeswoman Elissa Buchter said.She added, “The creative is PG-rated and doesn’t feature any tongue or overt sexuality.” In a commercial clearance report form (provided to EW by Man Crunch.com), CBS notified the website that its ad had not been approved, stating that the creative content was not within in the Network’s Broadcast Standards for Super Bowl Sunday. “Our Sales Department has had difficulty verifying your organization’s credit status,” the form states.
The president's State of the Union address touched on the issue of gays in the military.
Man Crunch.com, however, claims that’s not the case.
“Man Crunch not only had the money to pay for the spot, they even offered CBS a cash advance,” the company stated.
The CBS rep told EW: “We have absolutely no record of any such offer.” CBS and its Super Bowl commercials made headlines earlier this week when women’s advocacy groups issued statements protesting the network’s decision to air a spot sponsored by Christian organization Focus on the Family, which features Florida Gators football star Tim Tebow, his mother, and what some are arguing is an overt pro-life message.
“At CBS, our standards and practices process continues to adhere to a process that ensures all ads — on all sides of an issue — are appropriate for air,” the network said in response to that flap.